Church-based social marketing for elderly balance classes for fall prevention


Source: Preventive Medicine, 2014, Vol 67 p. 75-81

Follow this link for the abstract

Date of publication: October 2014

Publication type: Journal article

In a nutshell: This study was to determine whether a US church-based social marketing programme would increase older adults’ participation in balance classes for falls prevention. Compared to almost the same number of control churches, the churches involved in the study had a higher mean proportion and mean number of congregants who joined balance classes.

Length of publication: 6 pages

Some important notes: Please contact your local NHS Library for the full text of the article. Follow this link to find your local NHS Library.